Fees are based on a combination of factors. I’ll chat with you about the project, then offer you an estimate. If you can give me a written brief by email, I’ll then send you a formal quote. Subject to the scope of work, this will usually be a price for the whole project. Why do I prefer to do this, and not charge by hour, or by day? Because this way, you get a fixed price for the job that you can factor into your budget, and rather than paying for me to watch the clock, you’re paying for my promise to deliver standout copy: on brief, on brand and on time.